Pretense is an open, artistic collaboration project between a couple of designers and a few guys who love wine.

Here is how it works:

• Every two weeks, we list a new, non-serious theme on the site. It will remain open for approximately two months. All the themes are modern and fun, designed to bring art and fun to the wine label world
• If a theme inspires you creatively, create a wine label based on the theme and email it to us.
• We will choose one winner per theme, and turn that winner into a label on our wine. Follow the guidelines and submit it to us at pretensewines@gmail.com
• One of Team Pretense’s founders runs a super duper wine import and distribution company in the USA, and his team of salesmen will sell the wine with the wine label to wholesalers and chains around the USA.
• We will pay you the first $10,000 from all the wine sales!