Pretense Wines — a joint venture between Dan Karlin and Morgan Friedman — pledges to pay us$10,000 to any artist who has submitted a design to us, that we have then gone on to use (or use a substantially similar design based on it) from the gross revenue we receive — without deducting any expenses at all — from the sales of those wines.
Timeliness Of Payment: We promise to pay out the winnings as quickly as we possibly can (see below for more details).
Residency & Age: You can live in any country in the world, so long as we can send you money there. There is no minimum age in order to qualify.
Modifications To The Design: The winning artist might be required to do the following: to make specific changes to his winning wine label, such as, if the application for the label name to the Bureau of Tobacco and Firearms is rejected due to not satisfying a requirement (such as a font size being too small or too big), to make the required changes to the label. The winning artist will also be required to create the back label for his winning label as well.
Application Process: To apply to the contest, the artist must simply send an email to firstname.lastname@example.org with the attached images that satisfy the guidelines and incorporates a theme based on one of the open themes.
Announcement & Publicity: All winners will be announced publicly on the site.
Themes & Quantity: There will be one winner per contest (and each theme is equal to one contest); one new theme, and one winner to an old theme will be announced approximately every two weeks. Each theme will be open to receive submissions for, on average, two months. Each artist can submit as many submissions as he chooses.
Deadlines: All Deadlines for the contest are listed here. The winner of each theme will be announced within two weeks of the closing date of the contest. Submission and selection deadlines might be extended if Team Pretense determines that not enough submissions were sent; any such extension will be noted on the web site.
Fees: The artist will not need to pay any money nor any fees in order to enter the contest nor to receive the money whatsoever; the contest is free and open to anyone in the world. To send the winning money internationally, there might be fees or taxes associated with such an international transfer, and those will be deducted from the final payment amount. The winning artist, and only the winning artist, might need to the pay mailing postage cost that artist might incur to sign and mail the legal papers, in which case the cost is that of the mailing the papers, or the cost of sending a faxed version. The artist might need incur other costs associated with signing the contract, such as purchasing, renting, or borrowing a pen to use to sign the contract, as well as acquiring the paper to print out the contract. If you’ve actually read to this point, you deserve a gold star and we want you to know our lawyers are making us put in these details while we’re focusing our time on our general promise to sell your wine and make you money. The artist may also incur costs for creating the design such as the use of electricity to power the computer that he uses.
Maxima: There is no maximum number of entries that any one artist can submit. There is no maximum nor minimum number of participants.
Method selection: The Pretense Wines Team will select the winner according to their own judgment. The subjective criteria they use are aesthetic (designs that are both high-quality as well as original) as well as marketability (so that the maximum number of people will be likely to buy the wine—for example, we prefer bright colors that stand out).
Estimated Timing of Payment: The winner will be paid within 30 days of us receiving payment from the wine wholesaler; this almost always happens 90 days after the wine is sold to the wholesaler; and it takes about 120 days for a wine to go from label to being bought by a venue. Therefore, the estimated payout time is approximately 240 days or 8 months, on average, after winning the contest. The reason why the award is so high, in case you were wondering, is to compensate for the uncertainty over how much the bottle of wine will sell (maybe 10 people only will buy it or maybe 10 million!) as well as the significant time lag. We promise to do everything possible to sell the most wine that we can and to pay the artist as soon as we get the money!
Exclusivity: The winner of each contest will grant Pretense Wines the exclusive right to use their wine label, subject to the above conditions. All artists grant Pretense Wines the exclusive right to use their wine label on the Pretense web site. The winning artist must not use his design for any other for-profit reasons, but any other artist may use his own for any purpose. The artist also promises that he owns the intellectual property to all parts of the submitted design, that he created it himself; if it turns out that the artist took a part from someone else, then it will be the artist’s responsibility should the original person get angry. If Pretense Wines wishes to use any other wine label (other than the winner) that was submitted to Pretense Wines, then Pretense Wines will contact the winner to give him or her the option to accept, under the same terms as the winner of the contest.
Bottle: Pretense Wines will try to send at least one bottle of wine to the winner. No promises on this one, though.